July 11th, 2007

Financing a Start-up in Hong Kong

Por Don Quixote - July 11th, 2007, 11:28, Category: Start-up Market

I read a very comprehensive article from Agnus Lau's blog 852signal about Web 2.0 s in Hong Kong.

In Hong Kong, there are several options to finance a Web 2.0 start-up and most of them happen to be the Government of the HKSAR (Hong kong Special Administrative Region). At this moment Venture Capitalists are not very present in the web 2.0 panorama of Hong Kong. However here there is a very complete list of Venture Capital firms in Hong Kong.

These are three of the possibilities offered by the Government:

Appart from these Government schemes, there is:

Requirements: 

  • Being permanent Hong Kong citizens.
  • Have a registered business

As I already expected, financing a start-up in Asia is not easy, above all if you are not a permamente Hong kong citizen (which is my case). Furthermore the capital offered, about all by the Youth Business Hong Kong program, is not very high.

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Mobile Post-it & Siemens Graffiti

Por Don Quixote - July 11th, 2007, 10:21, Category: Mobile

According to a press release published in February 2005, Siemens is working on a post-it system like the one I have just explained in my previous post.

My friend and co-author of this blog already started talking about Siemens Mobile Post-it in a previous post.

Siemens calls it Digital Graffiti Service.

The press release can be found on Siemens corporate site and articles about it can be found on specialized sites like Infoworld or PCWorld.

The press release estates: "At present the developers anticipate that the graffiti system will be rolled out in about two years time, most likely starting with applications for tourism and in the exhibition sector."

I would like to make two remarks:

  • Effectively, tourism sector would welcome an application like this, my idea is more oriented to user generated content and the general public.
  • We are already in July 2007. More than two years have passed after the press  release and Siemens Graffiti has made little effect in the market.

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On building blocks

Por The man over there - July 11th, 2007, 3:40, Category: General

 

Building blocks is a concept that has been around for a while, but I did hear it out loud for the first time in the Google Developer Day 2007.

They were talking about the idea of building web applications based on certain blocks. An example: mashups based on google maps like frappr.

Building complex applications is easier than ever before due to the use of there building blocks and their APIs. Facebook has seen this model, and now they are opening their API so everyone can create applications that run in their environment.

I see two trends here:

One trend is to build stuff out of the blocks, like say, mix twitter with google maps and you get twittervision.

The other trend is to spread your services out of your main website. Instead of having everything centralised so users have to come in to get the good stuff, you allow bits of it to live out there in widgets/gadgets in neighbourhoods like netvibes or in igoogle, Facebook, myspace and even in blogs.

The good thing about this is that people do not have to go to your website in order to get to know you. They may hate you and your website, and your website, but if in a friend"s community page they see some block they like (oh that lovely pink mini-calendar for special candy moments!!), they will click on it and get it instantly, thus spreading the word, and so the viral marketing begins.

Wow, that easy?
The key of course is to have a good product. I strongly believe as a user that if the thing looks bad, I won"t click on it, and if I click and I am disappointed, another click later it will be history and I'll never look back. No matter how big your marketing budget is, it won"t save you there. You can trick people into clicking once, but you have to win their hearts and minds to stay.

And with these healthy reflections another post goes by, and the story continues. Next post will be on 'early adopters' and other wild creatures. Remember to listen to your mother, and do not spit in public never ever ever!

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Mobile post-it to the test

Por The man over there - July 11th, 2007, 2:09, Category: Mobile

The idea we are discussing here is similar to this one from Siemens.

As a small company, if we start doing something similar we should be able to get some smaller working prototype much, much faster (months). Big companies tend to develop big products with longer development time, our chance being small is to act fast and outmanoeuvre them.

Following the discussion on the Mobile post-it idea, let"s start to look for problems:

Would I want to use it?


This is a tough one. Mobile post-it is a sexy idea, but too wide, but I am not sure I want my mobile phone to be beeping every time it reaches a post-it. Imagine a nightmare scenario with thousands of post-its in the streets of your city and your phone beeping all the time.

Of course you could always turn the service off, or be more selective and only receive alerts on things you are interested in, or from friends, etc.

Managing public post-its would probably be the biggest challenge.

Is it a simple idea?


It is not that simple. The security and control issues, dangers for spam etc may easily overwhelm us, unless we focus on developing a very small portion of the idea (i.e. integration with twitter) and grow from there.


I need more examples of applications I would want to use. This might be over scoped; we should focus on small clear achievable objectives with deliverables rather than on a fuzzy floating big idea.


Could I use it?


The post-its sent from mobile devices need localisation, that would come either from a GPS embedded in the mobile (very accurate) or from the network, like GSM cell location, which is not that good, and I don't know whether that is easy to get from mobile operators.

Not many mobile phones have gps at the moment, although companies like blueskypositioning  could improve this in the near future.

What are the main areas to worry about?


Mobile software:
Do we need specific software in the phones? Presumably not if  all we send is SMS or MMS and we receive the same stuff. Although localisation again complicates things.


Localisation
: Could be provided by someone else, no need to reinvent the wheel.
Hipoqih provides some open source java programs for mobile devices which could be extended for our purposes.

Maps
: Would they be needed at all?
Google maps has the most extensive coverage so far.

Main website
: The need of a main website is not totally clear as the business would be very biased towards mobile. Obviously there would be a website, but.

Business model: Would be to charge for the post-its when sent? How do we do that? I have no idea, is it feasible? Do we have any other model, like location based advertising with free received post-its?

What is the expected market?


Who would use this? Lots of teenagers under the sharing stuff frenzy? Organisations? Business people? There are many possibilities, and as we start small maybe we have to think small in terms of market, at least for the beginning. You cannot satisfy everyone.

How would we reach the chosen market?  What is the meaning of life? To be or not to be?



Those are the questions I can think off the top of my head. See you next time at the same bat-hour in the same bat-channel.

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