July 19th, 2007

The myth of the great idea

Por Don Quixote - July 19th, 2007, 21:52, Category: Entrepreneurship

As you know, this blog is about discussing business ideas to create our start-up.

There is a classic post about business ideas written in 2005 by Ramit Sethi called the myth of the great idea. Ramit is one of the founders of PBWiki, which recently raised 2 million USD.

Most people say they"ll become entrepreneurs once they find a great business idea. But according to according to Ramit's that's a great myth because even the grandest ideas won't make your start-up successful. Success comes from a basic idea executed amazingly well.

Here I post a schematic skeleton of Ramit's article made by Alvin Lai

  • Waiting for Great Idea
    • Excuse for not doing anything - dangerous!
    • Waste time
  • Success
    • Never comes from mind-blowing idea
    • Comes from a basic idea executed amazingly well
    • Rarely found by thinking
    • Are found by doing
  • A great idea is a myth

  • Now what?
    • Do better than most people
    • Stop searching and start doing
    • Identify a broad, high-level goal - an industry, lifestyle or financial outcome
    • Identify things you like and dislike - be brutally honest
    • Identify opportunities that open up more doors in the right area
    • Avoid jobs/projects/opportunities that lead to dead ends
    • Take multiple steps to reach a goal
    • Eliminating choices
      • Chalk up now-I-know-I-don't-like-that category
    • Start doing
      • Finding the right people to talk to
      • Finding out what people actually need
      • May be lacking in style, but doesn't matter
    • Remember
      • The Myth of a great idea is a great way to think yourself into oblivion and failure
    • At our age
      • Nothing wrong with not knowing what we want to ultimately end up doing
      • Stop feeling guilty
      • But there's something ENTIRELY wrong with not actively trying to find out exactly what we want.
      • Trying, not waiting.
      • Experimenting, not "thinking about it"
      • Give it a shot.

Of course, this does not mean that we have to stop trying to find an idea for our start-up. We need to find an idea and we will continue discussing about it in globthink: the diary of our start-up

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